Understanding the Competitor Top Pages Report

July 3, 2025

The Competitors Top Pages Report shows which pages on a competitor’s site attract the most backlinks. This gives you valuable insights into the content and strategies that are working best for your competitors.

What the report shows

Each row in the report represents a single page from your competitor’s website, along with backlink data, including:

• Total backlinks – The number of links pointing to the page
• Follow links – Number of backlinks with a follow attribute
• Nofollow links – Number of backlinks marked as nofollow
• Highest DA – The highest Domain Authority among all referring pages
• Highest follow DA – The highest Domain Authority among follow backlinks

By default, the report is sorted by total backlinks, from highest to lowest.

How to access the top pages report

1. Click on Manage in the left menu

2. Click on the competitor that interests you

3. Click on the “View Top Pages” button at the top of the report

Using the top pages report for link building

The Competitors Top Pages Report is a powerful resource for understanding what kind of content attracts backlinks in your niche. It shows which pages on your competitor’s site have earned the most backlinks, helping you reverse-engineer their content strategy.

Here’s how to make the most of it:

1. Find proven linkbait content

Each top page listed in the report is essentially a proven piece of linkbait content—content that has successfully attracted backlinks. Look for patterns in the type of content that performs well:

• Guides and tutorials
• Industry studies or original research
• Controversial or trending news
• Lists of tools or free resources

You can use the URL filter to focus on specific content types (e.g., URLs containing /blog/, /tools/, or /resources/) and exclude irrelevant ones like /login/ or /pricing/.

2. Identify high-value opportunities

The report shows:

• Total number of backlinks
• Number of follow vs nofollow links
• Highest Domain Authority of all linking pages
• Highest DA among follow links only

Use this data to prioritize pages that:

• Earned a high number of follow backlinks
• Attracted links from authoritative sites

These are strong indicators of both topic demand and link-worthiness.

3. Create better content on similar topics

Once you identify a competitor page that’s performing well, ask:

• Can I create something better, more complete, or more up-to-date?
• Can I approach the same topic with a unique angle or fresh data?

Follow the Skyscraper Technique: find what’s working, then build something 2–3× better—more useful, better designed, more in-depth, and richer in media (videos, visuals, data, etc.).

4. Plan your outreach

Once you've created your own improved version of the content:

• Click the number of links in the Competitors Top Pages Report to view the referring pages for that specific piece of content.
• Export the list to CSV
• Use an outreach tool to pitch your content to those same sites

These referring sites have already linked to similar content and are much more likely to link to yours if it’s clearly better.

Summary

The Competitors Top Pages Report helps you uncover which of your competitor’s pages are attracting the most backlinks—and why. Use this data to guide your content strategy, spot high-potential topics, and identify backlink opportunities based on what already works in your space.